Overview:

We’re seeking a highly analytical and results-driven Performance Marketing Manager with deep expertise in PPC strategy, ROI optimization, and team leadership to lead our marketing operations. This role is ideal for someone who thrives in a fast-paced startup environment and has a proven track record of generating high-quality leads through paid media and SEO-driven campaigns.

You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability.

Tasks

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Core Responsibilities:

1. Strategic Leadership & ROI-Driven Growth:

Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).

Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS) across channels.

Analyze campaign performance to continuously improve lead quality and volume.

Translate business goals into actionable marketing strategies.

2. Team Management & Collaboration:

Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

Coach, mentor, and upskill team members as needed.

3. Workflow & Process Optimization:

Implement systems and processes to streamline campaign planning, execution, and reporting.

Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

4. Campaign Execution Oversight:

Oversee the launch, management, and optimization of paid media campaigns.

Ensure all marketing deliverables meet brand standards and performance benchmarks.

Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure.

5. Reporting & Accountability:

Own performance dashboards across paid media, SEO, CRM, and marketing automations.

Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value

Report results and insights to leadership on a weekly and monthly basis.

6. Cross-Functional Alignment:

Collaborate with Sales to ensure lead quality and funnel alignment.

Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

Formation Desired

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Higher Education:

Language Requirements

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English: Intermediate

Other Requirements

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Required Skills & Experience:

5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

Strong background in performance marketing, especially in lead generation-driven business models.

Experience managing and scaling remote, cross-functional marketing teams.

Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).

Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

Familiarity with tools like GoHighLevel, Monday.com, or similar.

Excellent leadership, project management, and communication skills.

Highly analytical, data-driven, and proactive in identifying opportunities for growth.

Desired Skills

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Preferred Qualifications:

Previous experience in a B2C startup environment.

Experience managing offshore teams.

Comfortable working across time zones and collaborating asynchronously.

Background in media and landing page optimization, or A/B testing and SEO tools.